Research Assistant
BEHİYE SELİN GÖKKUT
Education
Master's Degree
MARMARA ÜNİVERSİTESİ
Pazarlama (Fakülte)
Bachelor's Degree
YEDİTEPE ÜNİVERSİTESİ
İşletme
Research Areas
Work Experience
Publications
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"Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging",
Gökkut, Behiye Selin; , Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging, (2025) -
"Boosting Upcycled Value: Evidence from an Emerging Economy",
Gökkut, Behiye Selin; Durmuşoğlu, Serdar S; , Journal of International Consumer Marketing , (2024) -
"Yeşil Pazarlama Kavramı ve Yaklaşımları"
, Organizasyonlarda Sürdürülebilirlik ve Yeşil Yaklaşım Uygulamaları, , Filiz Kitapevi (2022) -
"Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality",
Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality, (2022)