Kadir Has University Academics Publish New Book: The Impact of Marketing Strategies

New Book by Kadir Has University Faculty: The Impact of Marketing Strategies

The book The Impact of Marketing Strategies, co-authored by Prof. Dr. Nimet Uray, Assoc. Prof. Dr. Meltem Kıygı Çallı and Assoc. Prof. Dr. Petek Tosun from the Department of Business Administration, Faculty of Economics, Administrative and Social Sciences at Kadir Has University, has been published.

Serving as an important reference in its field, the book examines the impact of marketing strategies on society within a comprehensive framework. While analysing the interaction between different dimensions of marketing and social structures, the study focuses on the social, ethical and cultural reflections of marketing management decisions.

As an edited volume, the book addresses core areas of marketing — including branding, pricing, social marketing, influencer marketing and social media — in separate chapters. A thorough review of the existing literature is supported by real-world examples, offering both theoretical and practical insights to the reader.

The Impact of Marketing Strategies aims to reveal how marketing strategies intersect with societal well-being and to contribute to a better understanding of the relationship between marketing and society.

Nimet Uray, Meltem Kiygi-Calli, & Petek Tosun (Eds.). (2026). The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being. Palgrave Macmillan.

Full Text Access Link:

https://research.ebsco.com/plink/65bbd148-0d70-3aae-8cbe-57a893dda9b3