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Three Books by Prof. Dr. Metin Kozak
Three books co-edited by Prof. Dr. Metin Kozak, Dean of our Faculty of Communication, have recently taken their place on the shelves.
International Case Studies in Tourism Marketing
Editörler: Gürhan Aktaş, Metin Kozak; Routledge, 2022, 268 sf.
Especially in the last two decades, the number of books and articles has increased significantly in parallel with the increasing number of tourism programs in the world. On the other hand, the need for auxiliary resources that will support the courses carried out, contribute to the students’ understanding of the subjects and shed light on the lecturers in lecturing is also increasing. The aim of this book, which was prepared to fill a gap in this sense, is to provide students and lecturers with a list of different types of case studies on tourism marketing prepared by experts in the field. A total of 42 authors contributed to the book, which includes 27 case studies. The book is the first publication of the series titled “Routledge International Case Studies in Tourism” and will be followed by new books containing case studies in different fields related to tourism in the coming years.
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Chinese Outbound Tourist Behavior: An International Perspective
Editörler: Jun Wen, Metin Kozak; Routledge, 2022, 280 sf.
China has become an important market for international tourism movements, especially in the last two decades. China, which is expected to take the lead in the ranking of both tourist-sending and tourist-receiving countries in the near future, is also an important research topic for academia. Since China is the origin of the pandemic as well as the country most affected by the outbreak, it has become a necessity to research Chinese tourist behaviors and collect them under a book. This book, which consists of 16 chapters in total and contributed by 33 authors from 11 countries, deals with the basic behavioral characteristics that distinguish Chinese tourists traveling abroad from other markets, as well as possible changes that may occur in their behavior in the future. The book is expected to be useful for both tourism academia and the tourism sector.
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Handbook on Tourism, Public Health and Wellbeing
Editörler: Robin Nunkoo, Jun Wen, Metin Kozak; Edward Edgar Publishing, 2022, 312 sf.
One of the needs arising from the pandemic is to take drastic measures related to public health, which is closely related to the tourism and travel industry. While a direct relationship was previously established between tourism and well-being, after the pandemic, public health has started to take place as an important element between these two concepts. In the book, which includes 17 chapters in total, the relationship between tourism, public health and well-being is addressed from an interdisciplinary perspective, from both tourists and locals. Written by 41 expert authors from 16 countries, the book has an international character with editors from Australia, Mauritius and Turkey.
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