Investigation of the Interaction of Perceived Characteristics, Shared Value Creation and Continued Use Intention of Artificial Intelligence Based (Digital) Services: A Study on Ms Patients

The 1001 Project of Ece Yılmaz Kozlu, a PhD student in the Department of Business Administration, under the supervision of Prof. Dr. Nimet Uray, was entitled to be supported by TÜBİTAK.

The aim of the project is to develop a model that analyzes how the creation of shared value with the physician through a digital health application will increase the perceived patient well-being and, accordingly, how it will affect its sustainable use in the health services sector, and to test this model with a survey-based quantitative research and appropriate data analysis methods.