The Faculty of Business Administration organized a ‘Research Camp’ on the occasion of its anniversary. Many academicians who are experts in their fields attended the two-day camp and shared their experiences and tips on publishing scientific studies in journals.
Held on April 5 and 6, the event was attended by Neil A. Morgan, Professor of Marketing at Indiana University, Prof. V. Kumar, Director of the Brand and Customer Management Success Center at Georgia State University, Alok Saboo, Professor of Marketing at Georgia State University, and Prof. Constantine S. Katsikeas from Leeds University.
On the first day of the event; the principles of publishing scientific studies in reputable international journals, and the experiences and perspectives of academicians who are involved in these journals were discussed. On the second day, the topic of ‘Customer and Business Analytics’, which is becoming increasingly important, was discussed in the light of the works of guest speaker academicians.
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