adHAS360 #AdvertisingReactions

adHAS360 #AdvertisingReactions, which will be held for the second time this year, aims to bring together students aiming for a career in advertising with the advertising industry and industry professionals with interviews and workshop programs spread over two days.

If you are also interested in discovering #AdvertisingReactions, meet the industry’s leading agencies Tribal Worldwide Istanbul, Wunderman Thompson Istanbul and Serdesin at Cibali Hall on May 25-26.

Biletler biletino’da: https://biletino.com/tr/e-n8t/adhas360-reklamsal-tepkimeler/

In addition, tickets are 40% discounted for all Kadir Has fans with the code KHAS. Don’t miss this opportunity!

PROGRAM

Thursday, May 25th

11:00-12:00 Advertising Reactions with the Client: Brief Elements // Dilara Ergün, Tribal Istanbul; Selen Yığın & Didem Aşkın Sinnar, Sigortam.net

12:00-12.45 Brief Element Oluşturma Atölyesi: Marka dili nasıl anlaşılır ve ajansa girmeye hazır olur?

12:45-13:15 Networking

13:15-14:00 Strategic Reactions:Charting a Brand Specific Path // Furkan Özgür, Tribal Istanbul;, Selen Yığın & Didem Aşkın Sinnar, Sigortam.net

14:00-14:30 Q&A & Break

14:35-15:30 Brief Analysis Workshop:Explaining the Brief to the Team

15:30-16:15 Break

16:15-17:00 Attention! Explosive Material: Viral // İklim Suaşan, Tribal Istanbul; Selen Yığın & Didem Aşkın Sinnar, Sigortam.net; Kemal Can “KendineMüzisyen” Parlak, Bigbosslayf

17:00-17:30 Key Elements of Digital Strategy & Adaptation: Creating Viral Across Media

17:30-18:00 Closing

Friday, May 26

11:00-11:30 How did Yumoş Bear come out? // Semih Türkmen & Buse Şah, Wunderman Thompson

11:30-12:00 Serdesin of Advertising Reactions // Serhat Bayram, Serdesin

12:00-12:45 Trace Amount of Product & Abundant Creativity // Ozan Aslan, Tribal Istanbul

12.45-13.15 Networking

13:15-14:00 Creative Workshop: Idea Transformation from Strategy to Creative

14:00-14:30 Q&A & Break

14:35-15:30 Covalently Connected: Production and Good Advertising // Can Taşkın, Tribal Istanbul

15:30-16:15 Break

16:15-17:00 Final Project Evaluations: Teams’ Analysis of Advertising Reaction