TÜBİTAK 1001 Support to Prof. Dr. Nimet Uray

The project of Prof. Dr. Nimet Uray, Head of the Department of Business Administration, titled “Analytical Modeling of the Dynamic Effects of Marketing and Consumer-Driven Factors on the Performance of Passenger Car Companies” has been entitled to be supported within the framework of TÜBİTAK ARDEB 1001 Program. The main objective of the project is to develop an econometric model that analyzes the impact of marketing activities on business performance directly and through customer satisfaction, where marketing-related resources and capabilities are included as antecedents, and to estimate this model with alternative panel data analysis methods and to recommend the most effective method.