{"id":18170,"date":"2022-11-16T12:15:00","date_gmt":"2022-11-16T09:15:00","guid":{"rendered":"https:\/\/www.khas.edu.tr\/?post_type=etkinlik&#038;p=18170"},"modified":"2025-05-13T11:35:58","modified_gmt":"2025-05-13T08:35:58","slug":"seminars-on-management-dr-didem-gamze-isiksal","status":"publish","type":"etkinlik","link":"https:\/\/www.khas.edu.tr\/en\/events\/seminars-on-management-dr-didem-gamze-isiksal\/","title":{"rendered":"Seminars on Management \u2013 Dr. Didem Gamze I\u015f\u0131ksal"},"content":{"rendered":"\n<p>Kadir Has \u00dcniversitesi&nbsp;<strong>\u0130\u015fletme B\u00f6l\u00fcm\u00fc<\/strong>\u2018n\u00fcn d\u00fczenledi\u011fi&nbsp;<strong>Seminars on Management&nbsp;<\/strong>etkinlik serisi, 16 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc saat 18:00\u2019deki konu\u011fu&nbsp;<strong>Dr. Didem Gamze I\u015f\u0131ksal&nbsp;<\/strong>olacak.<\/p>\n\n\n\n<p>Dr. I\u015f\u0131ksal\u2019\u0131n&nbsp;<strong>\u201cGuilty or Not Guilty, That is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships\u201d&nbsp;<\/strong>ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131n\u0131 Zoom \u00fczerinden takip edebilirsiniz.<\/p>\n\n\n\n<p><em>Etkinlik \u0130ngilizcedir.<\/em><\/p>\n\n\n\n<p><strong>\u00d6zet:&nbsp;<\/strong>This research focuses on guilt as a post-feeling of dishonest consumer behavior. It tests whether exposure to the guilt stimulus and guilt-relieving action change the strength of the relationship between guilt and brand attachment. Study 1 shows that dishonest consumers\u2019 post feelings of guilt decrease consumers\u2019 attachment. Study 2 reveals that when consumers are frequently exposed to the guilt stimulus, the adverse effects on consumers\u2019 attachment get deeper. Since Study 1 and Study 2 reveal that brand attachment suffers from guilt, Study 3 deals with overcoming this detrimental side-effect. Results of Study 3 demonstrates that guilt-relieving action lessens feelings of guilt and enhances relief so that consumers rebuild the brand attachment. This research indicates that, in dishonesty situations, consumers tend to see the brands as a source of self-betrayal reminder that threatens their inner balance and lead to brand avoidance. Therefore, providing guilt-relieving opportunities may help to recover damaged brand attachment.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/mgmt.khas.edu.tr\/event\/seminars-on-management-dr-didem-gamze-isiksal\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":18172,"template":"","meta":{"slim_seo":{"title":"Seminars on Management \u2013 Dr. Didem Gamze I\u015f\u0131ksal - Kadir Has University","description":"Kadir Has \u00dcniversitesi&nbsp; \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u2018n\u00fcn d\u00fczenledi\u011fi&nbsp; Seminars on Management&nbsp; etkinlik serisi, 16 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc saat 18:00\u2019deki konu\u011fu&n"}},"birimler":[85],"class_list":["post-18170","etkinlik","type-etkinlik","status-publish","has-post-thumbnail","hentry","birimler-mgmt"],"_links":{"self":[{"href":"https:\/\/www.khas.edu.tr\/en\/wp-json\/wp\/v2\/etkinlik\/18170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.khas.edu.tr\/en\/wp-json\/wp\/v2\/etkinlik"}],"about":[{"href":"https:\/\/www.khas.edu.tr\/en\/wp-json\/wp\/v2\/types\/etkinlik"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.khas.edu.tr\/en\/wp-json\/wp\/v2\/media\/18172"}],"wp:attachment":[{"href":"https:\/\/www.khas.edu.tr\/en\/wp-json\/wp\/v2\/media?parent=18170"}],"wp:term":[{"taxonomy":"birimler","embeddable":true,"href":"https:\/\/www.khas.edu.tr\/en\/wp-json\/wp\/v2\/birimler?post=18170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}