UNIVERSITY
- About Us
- History
- Kadir Has
- Kadir Has Foundation
- Our Philosophy
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- Strategic Plan
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- 100th Anniversary of the Republic
- Management
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- Academic Principles
- Our Policies
- Corporate Social Responsibility Approach
- Policy Against Harassment and Discrimination
- Inclusive Gender Equality Policy (2025-2027)
- Ethical Guidance on the Use of Generative Artificial Intelligence (GENERATIVE AI) Tools
- Institutional Development
- Social Impact @ KHAS
- Institutional Internal Audit Report
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EDUCATION
- Education at KHAS
- Core Program
- Project Based Education
- Double Major-Minor
- LISAR@KHAS Program
- Information Center
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LIFE IN KHAS
- Support Units
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- Accessible KHAS Commission
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- Campus Life Office
- Sport, Culture and Arts
- Student Societies
- Student Clubs Union and Executive Board
- Sports Tournaments and Teams
- Culture-Art Events
Business Seminars
On Friday, December 6, at 18:00, we will host Dr. Saida A. Yılmaz in the Department of Business Administration Seminar course. With her presentation titled “The Impact of Celebrity Endorsements on Brand Value”, she will touch on important topics in marketing research and will examine the impact of celebrities on brand value in depth. Your participation will provide an opportunity to gain valuable knowledge on this important topic. Open to all students and stakeholders.
Dr. Saida A. Yılmaz is a marketing expert with over 10 years of experience in tourism, cultural tourism, hospitality and health tourism, specializing in market research, business development and customer management. She holds a PhD in Marketing and an MSc in Tourism Management from Istanbul University. During her academic studies, she has researched consumer perceptions with publications covering ecotourism, brand personality, market entry strategies and customer loyalty.
Alongside his academic achievements, Dr. Yılmaz has gained significant professional experience, including organizing international conferences and establishing strategic business partnerships. His work bridges the gap between theory and practice, providing effective solutions in both the tourism and healthcare sectors.