Research Assistant BEHİYE SELİN GÖKKUT
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Research Assistant BEHİYE SELİN GÖKKUT
Education
Master's Degree
MARMARA ÜNİVERSİTESİ
Pazarlama (Fakülte)
Bachelor's Degree
YEDİTEPE ÜNİVERSİTESİ
İşletme
Research Areas
Work Experience
Publications
- (2022), "Yeşil Pazarlama Kavramı ve Yaklaşımları", Organizasyonlarda Sürdürülebilirlik ve Yeşil Yaklaşım Uygulamaları, Filiz Kitapevi
- (2022), "Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality", Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality,