Focus #4 // Strategic Design and Design Management
Fields of Study:
  • Strategic Design Practices
  • Service Design
  • Design Driven Innovation
  • Consumer Behaviors

In the 20 th century, design, as a parallel of globalization, became an important factor for competitiveness and situated as a strategic resource. Design is an important stage of the product differentiation process within the context of competitiveness.

Design Master Programme in the focus on “Strategic Design and Design Management” aims to keep candidates in the design environment. It analysis the contribution of the function of design within the scales of market, consumption, internal decision mechanisms, corporate vision. Programme is supported by conceptual projects through these case analyses. Candidates are free to work on the projects which specialized in their professional field.