This one-week intensive training provides undergraduate and graduate students in marketing, communication studies, political science, international relations and related disciplines to expand their understanding of contemporary communication processes and learning more about the recent developments in the fields of media and political communication. Our course is based on two changes observed in the last years. First, digital communication technologies are seen as inherent parts of persuasive communication and have built up a new media ecology. Second, with the rising mobility of people and ideas in addition to goods, products, and services in our global village, countries and cities engage in competitive behavior with each other to attract human capital and resources. Places attempt to establish new identities and brands that resonate with their target audiences. Governments invest on new communication methods, such as public diplomacy and nation branding, to reach foreign publics. In our course, we will explore the new trends in communication and the persuasive strategies used by people, politicians, cities, and countries in this new media ecology. Through lectures, seminars, workshops, and field-trips; the students will be exposed to the changes both in the theory and practice.
Below is the tentative program.
|Day 1, July 6th 2015|
|Understanding Social Media Culture and Campaigning|
|9.00-10.30||Social Media and Culture|
|11.00-12.30||Campaigns in Social Media|
|13.30-15.00||Doing Research on Social Media|
|15.30-17.00||Data Mining in Social Media|
|Day 2, July 7th 2015|
|Nation Branding and Public Diplomacy|
|9.00-10.30||Persuasion and Propaganda|
|15.30-17.00||Diplomacy in Digital Age|
|Day 3, July 8th, 2015|
|Politics of Media Production and Reception|
|15.30-17.00||Global Media Landscape|
|17.30-21.00||Old City Tour|
|Day 4, July 9th 2015|
|Threats and Crisis Communication in 21st Century|
|11.00-12.30||Climate Change and Public Health|
|Day 5, July 10th, 2015|
|Workshops on Agenda-Setting|
|15.30-17.00||Campaigns and agenda-setting|
The registration fee is $1000 and includes accomodation, three meals per day, and a city tour.
For application, please send your resume and a cover letter outlining your interest to Asst. Prof. Efe Sevin (email@example.com). Applications are due by June 1st, COB, local time. Accepted applicants will be contacted shortly after the application deadline.