New Trends in Persuasion and Communication Summer School @KHAS, July 6th through 10th.

This one-week intensive training provides undergraduate and graduate students in marketing, communication studies, political science, international relations and related disciplines to expand their understanding of contemporary communication processes and learning more about the recent developments in the fields of media and political communication. Our course is based on two changes observed in the last years. First, digital communication technologies are seen as inherent parts of persuasive communication and have built up a new media ecology. Second, with the rising mobility of people and ideas in addition to goods, products, and services in our global village, countries and cities engage in competitive behavior with each other to attract human capital and resources. Places attempt to establish new identities and brands that resonate with their target audiences. Governments invest on new communication methods, such as public diplomacy and nation branding, to reach foreign publics. In our course, we will explore the new trends in communication and the persuasive strategies used by people, politicians, cities, and countries in this new media ecology. Through lectures, seminars, workshops, and field-trips; the students will be exposed to the changes both in the theory and practice.

Below is the tentative program.

Day 1, July 6th 2015
Understanding Social Media Culture and Campaigning
9.00-10.30 Social Media and Culture
10.30-11.00 Break
11.00-12.30 Campaigns in Social Media
12.30-13.30 Lunch
13.30-15.00 Doing Research on Social Media
15.00-15.30 Break
15.30-17.00 Data Mining in Social Media
Day 2, July 7th 2015
Nation Branding and Public Diplomacy
9.00-10.30 Persuasion and Propaganda
10.30-11.00 Break
11.00-12.30 Nation Branding
12.30-13.30 Lunch
13.30-15.00 Public Diplomacy
15.00-15.30 Break
15.30-17.00 Diplomacy in Digital Age
Day 3, July 8th, 2015
Politics of Media Production and Reception
9.00-10.30 News Culture
10.30-11.00 Break
11.00-12.30 Media Production
12.30-13.30 Lunch
13.30-15.00 Media Reception
15.00-15.30 Break
15.30-17.00 Global Media Landscape
17.30-21.00 Old City Tour
Day 4, July 9th 2015
Threats and Crisis Communication in 21st Century
9.00-10.30 Global Terrorism
10.30-11.00 Break
11.00-12.30 Climate Change and Public Health
12.30-13.30 Lunch
13.30-15.00 Cyber-Terrorism
15.00-15.30 Break
15.30-17.00 Crisis Communication
Day 5, July 10th, 2015
Workshops on Agenda-Setting
9.00-10.30 Understanding agenda-setting
10.30-11.00 Break
11.00-12.30 Mass media
12.30-13.30 Lunch
13.30-15.00 Social media
15.00-15.30 Break
15.30-17.00 Campaigns and agenda-setting
19.00-22.00 Farewell Dinner

The registration fee is $1000 and includes accomodation, three meals per day, and a city tour.

For application, please send your resume and a cover letter outlining your interest to Asst. Prof. Efe Sevin (efe.sevin@khas.edu.tr). Applications are due by June 1st, COB, local time. Accepted applicants will be contacted shortly after the application deadline.